Privacy Policy | ESCON Power Solutions

ESCON Power Solutions ("we," "us," or "our") operates https://esconpowersolutions.com and its subpages (the "Site"). This Privacy Policy explains what information we collect when you visit our Site or contact us, how we use that information, and your rights regarding your data. By using our Site you agree to the practices described here.

1. Information We Collect

We collect information in the following ways:

Information you provide directly

When you fill out a contact form, request a free assessment, or otherwise reach out, we may collect:

First name
Phone number
Email address
ZIP code / service area
Reason for interest (e.g., recent power outage, building project)
Any additional information you choose to include in a message

Information collected automatically

When you visit our Site, certain data is collected automatically, including:

IP address and approximate geographic location
Browser type, operating system, and device type
Pages visited, time on page, and referring URL
UTM parameters and ad-click identifiers (e.g., Google Click ID / gclid, Facebook Click ID / fbclid) that help us understand which advertising campaigns brought you to our Site

2. How We Use Your Information

We use the information we collect to:

Respond to your inquiry and schedule your free in-home assessment
Provide quotes, schedule installations, and deliver our services
Send follow-up communications related to your inquiry (calls, texts, or emails)
Measure the effectiveness of our advertising campaigns so we can improve them
Comply with legal obligations and protect the safety of our team and customers

We do not sell your personal information to third parties.

3. Third-Party Services & Tracking

Customer Relationship Management (CRM)

Form submissions are sent to our CRM platform (LeadConnector / HighLevel) so our team can follow up with you. That platform's privacy practices are governed by its own privacy policy.

Google Analytics & Google Ads

We use Google Analytics and Google Ads conversion tracking (Tag ID: AW-17526746491) to understand how visitors use our Site and to measure the performance of our advertising. Google may set cookies and collect data in accordance with Google's Privacy Policy. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Meta (Facebook) Pixel

We use the Meta Pixel (Pixel ID: 1678260220125048) to measure conversions from our Facebook and Instagram advertising and to show relevant ads to people who have visited our Site. Meta may collect certain device and browsing information. You can manage your ad preferences through Facebook's Ad Preferences.

Review Widget

Our Site embeds a third-party reviews widget from ReputationHub that displays verified customer reviews. That widget may load resources from ReputationHub's servers.

4. Cookies

Our Site uses cookies and similar technologies to:

Remember tracking parameters (e.g., UTM source) across your session
Enable analytics and advertising measurement through Google and Meta services (see Section 3)

Most web browsers allow you to control or disable cookies through your browser settings. Disabling certain cookies may affect how the Site functions.

5. Data Retention

We retain contact and inquiry information for as long as necessary to fulfill the purposes described in this policy, provide our services, and comply with any applicable legal requirements. If you would like us to delete your information, please contact us using the details in Section 9.

6. Data Security

We take reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse. Form submission data is stored in a secured database. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.

7. Children's Privacy

Our Site is not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

8. Your Rights

Depending on your location, you may have rights to:

Access the personal information we hold about you
Request correction of inaccurate data
Request deletion of your personal information
Opt out of marketing communications at any time by replying STOP to a text, clicking Unsubscribe in an email, or contacting us directly

To exercise any of these rights, contact us using the information in Section 9.

9. Contact Us

If you have questions about this Privacy Policy or how we handle your data, please reach out:

ESCON Power Solutions

Serving Mid-Michigan · Bay City, Midland, Saginaw & surrounding areas

Phone: (989) 625-9090

Email: info@esconpowersolutions.com

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top. We encourage you to review this page periodically to stay informed about how we protect your information.